since the founder of ActiveChina Jia guided his first group of
Canadian travelers to northwestern Yunnan in 1998, he has been
aware of the importance to respect local culture and protect
environment. He also noticed that economic
growth and massif tourism in China have brought enormous
impact on minority culture and environment. During the years of
operating adventure travel in China, his team keeps learning and
practicing responsible tourism.
understand the fragility of the China's wilderness environments
and the vanishing minority cultures. We therefore strive to
minimize the environmental and culture impact by keeping our
groups small and operating according to a "Responsible
Code", which is applied to all groups, tour leaders, partners
the Environment - its flora, fauna and landscapes.
local cultures - traditions, religions and built heritage.
local communities - both economically and socially.
natural resources - from office to destination.
pollution - through noise, waste disposal and congestion.
groups make fewer footprints...By using locally owned operators,
hotels and local guides, local communities can really benefit from
your visit. Support education projects in poor countryside to help
students to complete their school. We work with Yunnan America Fund
to support Schools and students in Yunnan. We will continue to
search for new projects that can help poor areas.
make sure that our local staff are well treated and well paid, we
respect indigenous cultures, take care to protect the environment
of the places we visit and take every opportunity to make a
positive contribution wherever we travel.
for travelers to participate in responsible tourism:
Learn a few words of the
local language is a great way to break barriers: greet
shopkeepers, waiters, drivers, clerks, etc. It is equally
important to say your thank yous and goodbyes.
is important to familiarize yourself with the local people's dress
codes and thought patterns, and recognize them. Remember - you are
the visitor, and by showing respect you will be respected and
Keep your packaging down to a minimum and avoid disposable
goods. Waste disposal facilities can be limited and recycling
non-existent in many parts of the world. Eco-friendly soap gets
You may make special friendships and experience generous
hospitality when abroad. You may want to bring some gifts from
your country but please bear in mind:
items are available at cheaper prices in China than in your home
country. In addition, many of the products purchased in your home
country were made in China.! Save carbon, save money, and invest
in China's local economy by purchasing those items here.
not give things out to individuals. Your kindness is appreciated
but please donate through Yunnan America Fund when you wish to
support a village student.
Always ask permission before taking photographs of people and
You may have come across charitable projects or organizations
or been affected by humanitarian or conservation concerns on your
holiday. Yunnan America Fund will be able to advise where you can
direct your support to "put something back" into the
If you have particular comments - positive or negative -
about responsible tourism issues on your tour, let us know! We are
continually striving to improve performance and your comments are
vital in helping us ensure we act on the issues and operate in a